If the Christmas Lottery is the moment that makes summer time official, on December 22nd of each year, the broadcast of its announcement represents the beginning of the Christmas period in the subconscious of many Spaniards. It has been this way since 1958, and this 2025 will also come out after learning of the death of the legendary Clive Arrindell, the famous “Bald Christmas Man”. This year the stain, Filmed in different locations in Madrid, produced by the Proximity agency and presented this Wednesday, it seeks to attract the public with a universal, exciting, timeless story, far from current events and with the motto “the attraction that unites us”.
In the five-minute spot, a couple finds a framed tenth prize at the Rastro which they gradually discover was a fifth prize from 30 years ago and never collected. The protagonist of the advertisement becomes obsessed until she finds the person who bought that Christmas lottery and discovers, in an emotional ending, that he kept it because it contained a written message much more relevant than a cash prize.
Jesús Huerta, president of State Lotteries and Betting, assured that the Christmas Lottery is “one of the pillars that connects us directly with Spanish citizens”. In his speech he underlined the importance of the draw as part of the social fabric of the country. He also said that, looking back, “we can feel proud.”
In other years, the Lottery advertisement has brought us stories like that of Antonio’s bar in 2014, and that of the first animated advertisement in 2015, with Justino, the night watchman of a factory as the protagonist, who shows a warm and friendly vision of the extraction that accompanies us, unlike 2013, which, with Raphael, David Bustamante, Niña Pastori or Montserrat Caballé, led to one of the most parodied film advertisements. In 2024, State Lotteries and Betting presented a locate aset in Vigo and with emptied Spain and loneliness as protagonists with the motto “Sharing is extraordinary”.
Christmas Lottery tickets are now available at all points of sale and administrations across the country, as well as in state lotteries and betting shops. Every tenth of the draw, which will take place on December 22nd, maintains its price of 20 euros. On this occasion they showcase their work The Nativity of the Virgina baroque painting by Juan García de Miranda. It is a national heritage work of art linked to religious Christmas whose original painting is preserved in the Prado National Museum, in Madrid.
This year, 198 series were broadcast, five more than in 2024, which translates into 2,772 million euros in prizes. El Gordo will distribute 4 million per series (400,000 euros per tenth), the second prize will award 1.25 million per series (125,000 euros per tenth) and the third 500,000 per series and 50,000 euros per tenth. To these are added two fourth prizes, eight fifth prizes and the whole stone. The Treasury leaves the first 40,000 euros tax-free and a 20% withholding tax is applied to the remainder. That is, with a tenth of the first prize you will obtain a net profit of 328,000 euros, the second prize will be 108,000 euros and the third prize will be 48,000. And they can be purchased at any of the 11,000 official administrations that have tickets on sale, or on the official website and at points authorized for the purchase of electronic tickets.
