Kim Kardashian (Los Angeles, 45) remains determined to shine in every professional project she undertakes. Yes, as an actress, she just came out The whole lawRyan Murphy’s new drama in which she is one of the protagonists, as an entrepreneur continues to achieve success with her profitable brand, Skims, dedicated to underwear, with shapewear as the main attraction. After a financing round that raised 225 million dollars, the company is now worth 5 billion dollars (more than 4.3 billion euros, at current exchange rates).
Skims’ plan is to use money from investors, including a subsidiary of banking giant Goldman Sachs, Goldman Sachs Alternatives, to expand around the world. According to what was declared by the Wall Street banking giant, the Kardashian brand, which currently has 18 stores in the United States and two franchises in Mexico (in addition to selling its products online and through retailers around the world), plans to use the funds from the investment to open more physical stores in new markets. Furthermore, they point out, Skims is laying the foundations to become a predominantly physical business in the coming years and will use this capital injection to invest in product innovation and category expansion, consolidating its position in lingerie and shapewear and expanding its presence in clothing and sportswear (for example, the entrepreneur’s collaboration with Nike since 2023, from which the NikeSkims brand was born, focused on women).
As stated in the release, on the same day as the round, Kardashian herself expressed her excitement about the milestone: “Today’s announcement validates the hard work of our incredible team and partners, who have helped us reach this exciting new chapter as a global omnichannel retail brand. We are eager to take Skims to the next level as we continue to innovate and set the standard for our industry.” Among the partners spoken of by the Almighty influencer and entrepreneur, studying to become a lawyer, is the couple formed by Jens and Emma Grede, co-founders of the brand in 2019 and always at a more discreet level and with a purely business profile. Jens is Swedish and Emma is English and since they were children they have been linked to the world of brands, also being responsible for two other successful brands in the world. Kardashian-Jenner familyGood American, Khloé Kardashian’s denim brand, and Khy, Kylie Jenner’s makeup and cosmetics brand.
Commenting on the funding round, Jens Grede, who is also CEO of Skims, said: “This milestone reflects continued confidence in our long-term vision and, together with disciplined execution, positions Skims to unlock its next phase of growth.” The economic boost also comes at a time when the company faces stiff competition, with brands like Lululemon and Alo Yoga being its main competitors.
In addition to the sheaths, undoubtedly Kim Kardashian’s most famous and appreciated product, with which she broke every sales record – earning up to two million dollars in just a few seconds – the entrepreneur continued to innovate with Skims. From a bra that highlights the nipple, launched in 2023 and well received by women who have undergone a mastectomy, to other very recent ideas that have not gone unnoticed on the market: a face shaping mask (or double chin sheath) and a line of flip-flops with colored fake pubic hair that divided the internet last October.
Of course, not everything was always so easy for the entrepreneur: the initial name of the brand, Kimono Intimates, was criticized for ignoring the meaning of traditional Japanese clothing – even the Japanese government spoke out because it considered it cultural appropriation – which led to the need to change it to its current name. Now, just six years after its creation, Skims expects to surpass $1 billion in net sales by 2025.
