In late September, Whiskey Live Paris 2025 celebrates spirits from around the world at the Grande Halle de La Villette, featuring more than 200 distilleries from 34 countries. At the entrance to the show, the French pavilion shines with its cognac, Armagnac, Calvados and fruit brandies. But it is the whiskey that is best represented with 28 stands, only slightly less than Scotland, which is second to none in the region. “This is the first year where we sometimes feel that we are attracting more people than Scots,” testified David Roussier, head of the Warenghem distillery, which produces Armorik whiskey. “People now come to sample us at the start of the show, commentary for the piece Christophe Dupic, from Rozelieures. This is a sign that things are changing. » On this occasion, these two historic brands presented 18 year olds for the first time. A symbol.
Is French whiskey finally getting serious? “With this age calculation, we follow in the footsteps of the Scots, Irish and Japanese, estimates David Roussier. This is a guarantee of credibility both in the eyes of French and international society. » This category has long suffered from a lack of legitimacy, including among professionals. In 2016, when he joined La Maison du whiskey (LMDW) as store manager, Matthieu Acar was already very interested in this distillery in “high potential” which he began to archive on his blog “French Whisky”. “At that time, my point of view was quite marginal, he remembered. The vibe was more like “If you want a bad whiskey, go see Matthieu Acar, he’ll recommend something French”. »
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