NBA star Stephen Curry is leaving Under Armour, the sportswear company he has been with for more than a decade. Curry’s brand will become independent, while Under Armor plans to develop its own line of basketball shoes and equipment, according to a statement released Thursday.
“I am excited about a future focused on aggressive growth with an ongoing commitment to continue supporting the next generation,” Curry said in the statement.
The latest Curry sneakers for Under Armor will go on sale in February, as expected, and the latest products from the collaboration will launch throughout October. “This move allows two strong teams to do what they do best,” Under Armor CEO Kevin Plank said in a statement.
The sports group, based in Maryland, is not at its best on the stock market. The shares, listed in New York, have racked up declines of more than 40% in 2025. This news comes just a week after the company announced its profits hit by falling demand and rising tariff-related costs.
In the second quarter, the company reported revenue of $1,333.38 million, compared to $1,399.02 million in the same period a year earlier. Net loss reached $18.81 million, compared to net income of $170.38 million achieved a year earlier.
In the cumulative first six months, sales reached 2,467.45 million dollars, compared to 2,582.69 million in the same period of the previous year. Net loss was $21.43 million, compared to net income of $135.04 million reported a year earlier.
13.8% of the analysts that make up the Bloomberg consensus have a buy recommendation while 75.9% believe that the time has come to hold the portfolio. For their part, 10.3% recommend canceling the positions. In terms of valuation, the consensus average is $5.86. Morningstar is the most positive investment firm with the stock offering a price target of $13.6, well above yesterday’s $4.66 close.
