The Tax Administration Service (SAT) has announced its annual draw on the occasion of El Buen Fin, which will be held from 13 to 17 November 2025. The draw has been carried out since 2013 with the aim of promoting the internal market and employment, as well as encouraging the use of electronic payment methods and rewarding formality in business transactions.
How to enter the giveaway
There are two categories of participation in the SAT draw: cardholders and El Buen Fin registered businesses, each with specific requirements.
Cardholders will be able to participate by making a minimum purchase of 250 pesos with a credit or debit card at registered businesses. Purchases made between November 13th and 17th participate.
On the other hand, businesses, i.e. natural or legal persons who sell products or provide services, must be registered with El Buen Fin and receive card payments.
Registration had to be carried out on the portal www.elbuenfin.org/inicio by November 12th. Document of successful fulfillment of tax obligations and an active tax mailbox are required, as well as updated means of contact with the SAT.
Income must not exceed five million pesos for fiscal year 2024, have a payment terminal provided by a participating banking institution, and make at least one sale of 250 pesos or more with a participating debit or credit card.
The prizes
The El Buen Fin draw features a total prize pool of 500 million pesos in 2025, which will be split as follows:
- A grand prize of 250,000 pesos for the winning card holder
- A jackpot of 260,000 pesos for a winning feat
Additionally, 4,987 prizes of 20,000 pesos will be awarded for various businesses and more than 300,000 prizes for cardholders, ranging from 500 to 20,000 pesos. These will be deposited as follows:
- For cardholders: the bank will make a transfer to the card with which the purchase was made during El Buen Fin
- For businesses: Money will be delivered to the account or card on which sales profits are received
When are the prizes drawn?
The SAT drawing will be held on December 5, 2025 at 12:00 pm. at the main tax authority facilities in Mexico City. The results will be published on 8 December with the lists of winning owners and businesses on the SAT portal and on the El Buen Fin website.
Prizes will be deposited into the winning cardholder’s account number or the winning merchant’s bank account. Deposits will be issued before January 6, 2026.
El Buen Fin is a program managed by the Ministry of Economy created in 2011 to encourage domestic market activity, promote formal trade and support the family economy.
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