Since the controversial announcement of the installation of a Shein boutique on the 6th floor of the department store, which opened on November 5, the wave of departures of brands established at BHV, sometimes for more than twenty years, has been increasing. “But for many people, Shein is just a drop in an already overflowing vase,” said the manager of a decoration company that has been present in department stores since 2002.
Shein controversy, payment delays… In Paris, the brand’s massive breakout from BHV
