” What is this ? » On the corner of Rue de Turenne and Rue Vieille-du-Temple (IIIe) this November afternoon, the entrance to the new shop calls out to 25-year-old Agathe. “There are three big heads moving,” says the young woman. These three animated, robotic faces welcome customers to Gentle Monster’s first flagship store in Europe.
The South Korean brand of glasses with sometimes spectacular frames (between 200 and 400 euros per pair) opened at the end of October in the Marais. “In Korea, people rush as soon as there is a new model on sale,” explained a store employee. Gentle Monster is one of these brands, about fifteen years old, born in Asia which in 2025 will be established for the first time in Paris and also in France.
