That Christmas holiday came to life, in Jubilee and the city’s birthday, with Naples which celebrates two and a half millennia of its history in 2025. And, as often happens on other occasions, data on the flow of the Immaculate Conception of the Blessed Virgin Mary – when compared with previous years – shows the Neapolitan capital breaking every record, with data and figures far superior to those of the past.
According to the estimates of the Municipal Tourism Observatory referring to the department Teresa Armatothere will be 350 thousand visitors spread over 4 nights during the long weekend 7 to 10 December. The 8th, the day of the Immaculate Conception of the Blessed Virgin Mary, will actually fall on a Saturday. In short, the calendar is favorable for “long-term stays”, but it also has to be determined what happens San Gennaro in September or for a long weekend All Saints Day At the beginning of the month, the reality has always exceeded the estimated data. As a result, on the Feast of the Immaculate Conception, even one hundred thousand more visitors may arrive under the shadow of Vesuvius. On December 8, 2024, attendance in Naples was around 180 thousand people. In short, we almost doubled our cash flow in the space of twelve months. Turning to the offer, dozens of concerts, markets and events are on the calendar: in this case, the official presentation of the show will take place at the Palazzo San Giacomo on November 26, as announced by the Music and Audiovisual Industry office.
PRESENCE
However, let’s start again from the incoming data which, as we have underlined repeatedly in this column, is obtained based on the number of connections and SIM card reservations. About half a million tourists can arrive at the Immaculate Conception to breathe in the Christmas atmosphere Southern Capital. Obviously, not everyone who arrives in Naples will stay in the city. But from this point of view, a (positive) decline in hit-and-run tourism and proximity should be noted in the Neapolitan capital during 2025. This latter type of visits, however, remains a characteristic feature of the Christmas holidays. In short, a journey of shepherds or horns to San Gregorio, with departure and arrival by bus from a nearby location.
STRUCTURE
In 2024 the room occupancy rate of hotel accommodation facilities will be around 90% on Immaculate Conception weekend, before selling out New year. In contrast, there was a slight decline in the Christmas period, between 23 and 26 December. To close on December 8, there will be one-way pedestrian traffic in San Gregorio Armeno, an action that in ’25 will alternate (up or down depending on the weekend), will start from the last weekend of November (Friday 28) and will last until December 23 (inclusive).
OFFER
Many VIP names are on the line for the winter ’25 holidays in Naples. And many events, markets and concerts are held. We have already said that the official calendar presentation will take place on November 27 Palazzo San Giacomo. While waiting for the reservation to be dissolved, let’s start with specific data: a concert in the basilica of San Gennaro al Vomero, on the day of the Immaculate Conception, including Christmas and pop songs. Due to the pending restoration of the obelisk, for which the Municipality has allocated 950 thousand euros, the appointment of the Immaculate Conception of the Blessed Virgin Mary in Piazza del Gesù had to be missed this year. Instead, on December 8 a free Santa Claus Village will be inaugurated in Piazza del Plebiscito (financed by lighting resources received from the Chamber of Commerce). The markets in Piazza Dante and Piazza Mercato will start. Then there are Viale Dohrn (specializing in antiques) and San Pasquale (handicrafts, collectibles and comics).
Like last year, from December 5 to January 8, the Nativity will be installed in the Piazza Municipio, created by Vincenzo Capuano and from the Master of Arts School of Ancient Craftsmen of Naples. An evening concert in honor of James Senese has been scheduled for December 29, probably at the PalaVesuvio in Ponticelli. Tour each area of the city for events organized by the city government: Mysteries of Naples, Christmas emotions and See Sacred and Mysterious Naples. The Christmas concert directed by Gaetano Raiola from Cantori di Posillipo will take place on December 15 at 8 pm in the Basilica del Carmine and on December 25 in the Duomo, at the same time. The 2025 Christmas Gospel Concert will be held at San Lorenzo Maggiore. Appointments on December 19th and 20th, with Tyree Miller & The Gospel Sound Collective, who will be arriving from Philadelphia.
