From November 19 to 23, the excellent second-hand event returns to the capital. The protagonist is the model that created a world-unique phenomenon on Roman roads: the smart fortwo, more than 200,000 units registered in Rome since 1998.
BeBeep, the brand dedicated to used cars launched by Autotorino in 2024 throughout Italy, brings the “BeBeep Parade” to Rome. After the success of the first initiative, which attracted 1,500 visitors to the city branch in a week, the format completely dedicated to offering quality used cars is back. Among them, the spotlight will be on the model that better represents Rome’s mobility icon: the smart fortwo.
The latest data released by ACI shows that the used car market trend continues to grow nationally; even in October 2025, the transfer of used car ownership increased by 0.5% compared to the same month in 2024 and for every 100 new cars, 231 used cars were sold; In the first 10 months of this year, there was an increase in used cars of 2.4%.
From January to date, in Rome and Latium, attention to second-hand goods has proven to be much higher, with an increase of 3.3% in the capital and 3.6% regionally.
The ‘BeBeep Parade’ (19-23 November) organized by Autotorino in its Roman branches fits perfectly into this context. 3,500 used cars can be selected online, 500 of which are physically present at the exhibition divided between the city’s five showrooms, with a particular concentration of cars and a special arrangement at Ovest Pisana’s Rome headquarters. For all, promotional benefits on purchases that can only be activated in the Rome office during the ‘Parade’, accompanied by a formula to protect the customer’s peace of mind, are all ‘Made in Autotorino’ (such as Satisfied and Reimbursed, or the special All Inclusive solution for used cars, from 100 Pro Check-Up checks – including advanced diagnostics of the car’s actual mileage – to the extended unlimited kilometer guarantee of Satisfied and Guaranteed).
BeBeep and Autotorino added a touch of color to this special week, dedicating it clearly to Rome and the symbolic car for the city, the smart fortwo, which holds the all-Roman world record: from 1998 until it went out of production, more than 200,000 were registered in the city, being the protagonists of the Capitoline’s agile mobility. In addition to the 500 units available online, this agile and compact little car will also be present in the five Capitoline Autotorino showrooms affected by the promotion where it can only be used during the BeBeep Parade and can be recognized thanks to the equipment designed by Camilla, the BeBeep mascot.
“The used segment seems to never stop and Rome has not deviated from this national trend, in fact here it is becoming more and more a consideration. – comments Tito Monti, Regional Brand Manager Autotorino Roma – BeBeep through BeBeep Parade has created an event that is able to answer the customer demand for quality used cars and that suits the needs dictated by the mobility characteristics of the city: this is in fact one of the few events, if not the only one, in Italy where it is possible to choose from the many smart fortwo full electric, a car that has written history on the roads Roma, combined with the reliability and safety of interlocutors like Autotorino and its services.”
BeBeep was created with the aim of appreciating used cars, making their purchase simple, accessible and secure. Unlike other companies already on the market, this company stands out for its professionalism and structured and quality service, the result of Autotorino’s consolidated experience. The offer covers the entire car segment: from combustion engine models, with a strong SUV presence, to the premium segment and low-emission solutions. Thanks to this wide diversity, Autotorino, through BeBeep, strengthens its position on the second-hand market and establishes itself as a reliable partner for the mobility of Italian society.
Participating is simple. Every customer who attends the Autotorino Showroom in Rome brings a downloadable discount voucher on lineYou will immediately benefit from a €500 discount on the purchase price of the car.
