Real estate demand in Italy’s main cities continues to focus on lower budgets. According to the Tecnocasa Group Research Department analysis updated in June 2025, 23.6% of potential buyers stated they were willing to spend up to 119 thousand euros, an amount substantially in line with the level recorded in January and confirming the prevalence of demand in the market entry range. The percentage distribution in the first three spending groups is still homogeneous, indicating that the market does not have polarization at the top end of the budget.
However, national averages differ in larger cities with higher real estate tensions. In Milan and Rome the applicable range is between 250 and 349 thousand euros, with concentrations of 25.5% and 25 percent respectively. In the capital of Lombardy there was also an increase of 0.6% in the same range, a signal consistent with the level of sales value and demand selection.
At the other extreme is Genoa, which achieved a share of 61.8% in the range up to 119 thousand euros, indicating a market characterized by lower unit values and a greater presence of buyers with limited entry availability.
In regional capitals that do not include large cities, the same budget range garnered 42.9% of requests, in line with a survey at the start of the year. The highest incidence occurred in Perugia (67.7%) and Campobasso (77.3%).
The evidence confirms the existence of a market characterized by cautious demand, concentrated availability and a growing gap between metropolitan areas and mid-sized cities. The range of spending recorded also suggests that stability in demand is not necessarily aligned with increasing purchasing power, but with reallocation to properties of more accessible value, suburban consolidation and solutions requiring renovation.
