Rome, November 18 (Adnkronos/Labitalia) – “It is a flagship store, an innovative place and of course also a point of tourist and sensory attraction”. This is what Mariano Angelucci, president of the Commission for Tourism, Fashion and International Relations of the Municipality of Rome, said when speaking at the celebration of the first anniversary of the Starbucks Flagship Store in Piazza San Silvestro. Angelucci recalls how Roma Capitale, in the last four years, has invested significantly in the relaunch of the tourism sector, obtaining results that the government considers very positive: “In 2025 we recorded 55 million visitors to our city. This achievement is the result of structured investments and a broad cultural offer, from major music events to opera, from art to museums, to the extraordinary beauty that Rome has always offered”.
According to Angelucci, the increasing attractiveness of the capital city is accompanied by the city’s ability to attract private investment, which is fundamental in supporting growth. “The presence of international investors like Starbucks is very important. Public investment must be carried out together with the private sector, because that is how prosperity is generated and jobs are created, which is the main goal of this government,” he explained.
Looking to the future, the Commission President highlighted the city’s priorities for the next few years, with particular reference to the mobility sector: “Rome will make major investments in transport and infrastructure. We are already working to clean up the city and the waste cycle: work on a waste-to-energy plant will begin soon. Now the challenge turns to mobility, to create an increasingly interconnected system.” Among the main works mentioned, the new Piazza Venezia station on metro line C, is set to be a linchpin for connecting the city center to Farnesina and offering a strategic hub for those coming from the northern quadrant of the city. “Four new tram lines will be built, an intervention that will improve the daily life of Roma and, consequently, the tourist experience. Improving the quality of life of those living in Rome automatically means improving the quality of hospitality”, he concluded.
