TF1 will extend its morning show, “Hello! », from 10 am to 11 am in early 2026 to replace the teleshopping show “Téléshopping”, which will stop after 38 years of existence, the group’s news boss, Thierry Thuillier, said in Le Figaro.
“We will entrust the animation of this part to Christophe Beaugrand”, who is “a journalist and animator”, and the launch will take place “from the second half of January”, said Thierry Thuillier.
“We believe TF1 can still gain market share”
This new installment will be an “extension” of the morning show “Hello!», launched in early 2024 and piloted by journalist Bruce Toussaint from 6:55 to 10 am: “This is not a split. There will be unity of tone and spirit” and the same speaker, explains Thierry Thuillier.
This “talk show” will focus on “subjects of society, daily life (…), welfare, cooking, trends or even culture”, with “seriousness, fun and good humor”, he explained. “We think TF1 can still gain market share in the live broadcast this morning,” hopes Thierry Thuillier.
“ Good morning ! » saw “its audience share reach a record high in September of 13.5%” and thus became “the second morning show in France”, after “Télématin” on France 2, the TF1 group pointed out at the end of October when it published its quarterly financial results.
Asked by AFP, Fernando Prata, general manager of Selextra, the company that has owned “Teleshopping” since 2023, did not want to comment at this time. TF1 was the first French channel to launch this teleshopping concept in 1987, especially under the leadership of Pierre Bellemare, who had met the creators of this type of American programming then unknown in France. Today’s program is presented by Marie-Ange Nardi and Alexandre Devoise.
Channel M 6 still has a teleshopping show, M 6 Boutique, which is also produced by Selextra, a subsidiary of the Spanish group Club International del Libro. Online commerce sites such as American giant Amazon have taken over the airwaves selling consumer goods to the general public, which have a somewhat outdated image and require significant logistics.
