In Hyères, a few kilometers from the Mediterranean coast, there is a flower market unlike any other that takes place five days a week. As the leading place in marketing cut flowers in France and fourth in Europe, 350 local member producers trust the collective agricultural company (SICA) Marché aux Fleurs d’Hyères to market around 66 million stems to national and international wholesalers, flower shops. There, more than 150 species are sold, sold all year round. Because horticulture has historically supported the local economy by representing 38% of agricultural production turnover in the Var and 4,000 direct jobs. Not yet, ” we fight every day to maintain local production », admits Marc Long, president of SICA Marché Aux Fleurs d’Hyères. In fact, there are many problems in the cut flower market.
The French leader in cut flowers, Var maintains its appeal despite distortions in competition
