The Belluno Dolomites region – this assumes – has a strong industrial, cultural and productive history to tell. Today it can be relaunched through a new narrative model that focuses on innovation, sustainability and quality of life as strategic levers to combat depopulation, attract new residents and position itself in the global tourism market.
Telling stories about the lives of local people, the history of the eyewear industry, the excellence of food and wine as well as experiential tours with a contemporary approach can make the Belluno Dolomites not just a tourist destination, but a living and developing region that combines tradition and the avant-garde. All have a common thread: authenticity as the main value of the Dolomiti Bellunesi brand.
Inaugurated yesterday was the physical space of the Content Factory project, (a multimedia production center that includes text, audio, video and reportage). A tool for territorial valorization, highlighting the innovative ecosystem underway in Belluno. And, of course, it is a visibility accelerator for the eyewear district, highlighting its history, as well as its evolution, to become a global reference in the field of AI and smart glasses. The factory will naturally become the main source of the Olympic Media Center, providing material for international journalists and broadcasters, and at the same time a driving force for the promotion of Dolomites tourism, enhancing itineraries, distinctive products and agri-food excellence. With a much broader vision of sporting events, as a post-2026 strategic legacy asset, leaving a lasting legacy in terms of content and global positioning.
Perspective
Milano-Cortina 2026 represents a unique opportunity to redefine the region’s identity and make it more attractive to tourists, new residents and investors. Content Factory aims to give substance to the project linking the event to the long-term promotion of the region and will be the engine of this transformation, using the power of authentic stories to connect Belluno with the world.
The main content covers the role of historical companies, collaboration with research centers and universities, and – especially important issues such as the repopulation of mountains and the attraction of the younger generation – positioning Belluno as an ideal destination for professionals, digital nomads and new businesses thanks to its digital infrastructure, smart working and model of balance between productivity and quality of life.
