Digitalization is no longer an option, but a necessity to remain competitive. With this premise, and with the vocation to “listen a lot”, MasOrange analyzed the Spanish entrepreneurial ecosystem and the map of public administrations, identifying needs and shortcomings at the limits of digital transformation. The goal: understand where the real challenges are and how to address them with effective, sustainable and people-centered solutions.
From this process a new specialized division was born that offers solutions that go beyond connectivity: a proposal designed to listen, understand and respond. “What we have seen is that many companies, especially SMEs and also many public administrations, are in a time of transition. They are clear that they need to digitalize, but they don’t always know where to start or don’t have access to solutions that really adapt to their size and pace. This division was born precisely for this reason, to accompany them in that process, with advanced but adapted, accessible and secure solutions,” explains Joaquín Colino, general director of B2B at MasOrange.
The new specialized division will be marketed through the Orange Empresas brand, the “commercial arm” of the company. Therefore, from initial diagnosis to implementation and support, the company builds a long-term relationship with users, based on empathy and knowledge of the business environment.
With this new proposal, the leading operator in Spain by number of customers takes a decisive step in its strategy to establish itself as a technological reference in the corporate and public administration market. The initiative was born with the mission of accompanying each customer in their digital transformation, adapting to their specific needs, size or degree of technological consolidation. “The key lies in customization and scalability. We have created an offer that adapts to the profile of each company, regardless of its size. What was previously exclusive to large companies, we now offer in more flexible formats, with competitive prices and with very close and personalized support. We want any company to be able to access the best of technology without complications”, continues Colino.
Complete solutions
In this way Orange Empresas positions itself as a reference partner in a wide range of sectors ranging from banking to energy, including see in detail, tourism or smart citiesamong many others.” These are sectors in which digitalisation is no longer an option, but a necessity to remain competitive. And in all these cases, the urgency is to improve processes, make decisions based on data and offer better experiences to your customers”, claims the B2B general manager of the technology company.
The great challenge was “to simplify without losing value”, he adds. Given the temptation to “package the technology”, the promoters of this center technology are committed to redesigning processes and adapting support models until we find the perfect solution for each company: agile, easy to implement and with a tangible impact.
To definitively channel their digital transformation, most companies must take an earlier and decisive step: integrate artificial intelligence as a strategic lever. This is precisely one of the areas in which this new division can provide a differential service. “From process automation to customer service or predictive maintenance. What’s new is that we integrate these capabilities with data from our mobile network to offer real-time solutions. For example, we are already implementing predictive incident management systems that combine artificial intelligence and connectivity to anticipate problems before they occur,” explains Joaquín Colino.
Beyond AI, the new division offers companies a complete catalog of cybersecurity-related solutions, cloudIoT, business applications and equipment, as well as for the digitalization of the workplace and others adapted to the intelligent mobile network (Open API Gateway)with services based on geolocation, access priority and network quality.
Competitive, secure solutions and personalized omnichannel attention enable any business, regardless of its size, to move forward with confidence in its digital transformation. “The important thing is that every customer feels that there is someone who understands them and accompanies them. Whether in person, digitally or by telephone, what we offer is closeness, empathy and the ability to adapt to the rhythm of each company”, says Colino.
Partner with your own name
This initiative is supported by leading partners in the most cutting-edge sectors such as Microsoft, Google, AWS, Palo Alto, Fortinet, Oracle, Kyndryl, Orange Cyberdefense or Innovasur, among others. “They are critical. Through these alliances, we integrate the best of each technology into our network and platforms. Productivity with Microsoft, cloud with Google, cybersecurity with Palo Alto… The result is a solid, interoperable and first-class offering, serving our customers,” says Joaquín Colino.
Furthermore, these solutions meet all standards to be inclusive, sustainable and aligned with European regulations. From their design, the solutions incorporate the highest levels of data protection, accessibility and sustainability. In this way they form interoperable, safe and responsible platforms, adequate to the legislative framework and which respond to the real challenges of businesses and administrations.
Aware that digital transformation will be one of the great drivers of economic and social progress in Spain in the coming years, MasOrange, a point of reference in digital innovation, is committed to leading this paradigm shift. And it does so not only through technology, but supported by a long-term vision, a firm desire for progress and a vocation for closeness to the customer. “This division represents our commitment to anticipate what is to come, to be alongside companies and administrations in their evolution and to build together a more competitive, more efficient and, above all, more humane model”, concludes Colino.
