With the installation of Asian brands in BHV in early November, “it was not fashion that was democratized, but Shein that was demonized”, criticized 83 MPs in “La Tribune Dimanche”.
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“It’s not fashion that’s democratized, it’s Shein that’s demonized.” More than 80 deputies, led by the president of the Assembly’s Sustainable Development Committee, Sandrine Le Feur (EPR), demanded “ban Shein in French territory” For “protecting workers, public health and the planet”in a text published Sunday November 23 in La Tribune Sunday. “The most brutal face of fast fashion (…) offers itself as a facade of respectability”but this can’t be done “hiding what is happening behind the scenes because it is destroying the planet, our jobs, and consumer health”assessed 83 members of parliament in this forum entitled “Shein doesn’t democratize anything, it destroys everything”.
“A measure is needed: banning Shein on French territory”they assured, following the installation of the Asian brand in early November at BHV, a Paris department store. They mainly accused the ultra-ephemeral fashion giant of doing just that “unfair competition” or flood the market with “toxic product”. “Because the debate could no longer be satisfied with anger, the National Assembly’s sustainable development committee summoned Shein managers to finally listen to their practices”alert the deputies. “The trial they were trying to avoid”they said.
Originally scheduled for November 26, this summons was postponed to December 2, the e-commerce platform explained that it could not fulfill the first meeting because there was a legal hearing on the same day. In the government’s view, the platform was summoned on Wednesday morning before a Paris court, which must decide on the suspension of the site in France after the discovery of the sale of child-like sex dolls and category A weapons.
Shein has refused a hearing on November 18 before an information mission regarding the control of products imported into France, citing this legal deadline. In addition, a proposed European resolution was submitted to the Assembly by deputies from all parties – except the LFI, RN and UDR groups – demanding greater firmness on certain platforms. He will be examined on Wednesday. Shein has received three fines this year in France totaling 191 million euros, mainly for false promotions and misleading information.
