A united front, or almost. Although no less than twelve professional trade federations, about sixty business associations and about a hundred brands announced last week that they were taking Shein to court over lawsuits. “unfair competition”, Michel-Edouard Leclerc, president of the strategic committee of French supermarket leader E.Leclerc, expressed his disagreement with the initiative on Monday, November 24.
Among the complainants is the Federation of Trade and Distribution (FCD), to which Leclerc belongs. The announced goal is to bring Shein to justice to obtain “damage repair” is associated with the Asian e-commerce giant, based in Singapore.
“Personally, I feel stupid when Carrefour is in China, Galeries Lafayette is in China”beat the big boss in RTL, before continuing: “All the dealers of the big brands Bernard Arnault and (François-Henri) Pinault are in China. Art galleries are in China.”
Michel-Edouard Leclerc also criticized his call “posture” certain members of parliament, the day after the text by 80 deputies, was published in Sunday Tribune, prosecutor “ban Shein in French territory” For “protecting workers, public health and the planet”.
“They want to ban something that’s been around for four years, that we’ve done nothing about, that we haven’t seen, and suddenly, everyone is on TV in groups going to file complaints,” he attacked.
“This is a ball for the blind. What is happening to us today in a changing world is that other countries are leading the way in commercial operations. he added, mentioning it“We can sue companies we don’t want, but they will take us back to their country and we will not export”.
Michel-Edouard Leclerc considers the Chinese giant to be a competitor like no other he has ever been with “Of course” already ordered, he said on BFM TV on November 16. What the multimillionaire depicts “a principle” who gave it to him “allows you to learn quickly” : “I am someone else’s customer, I go to my competitor”, he insisted.
And it doesn’t matter if the competitor in question”enter the market, without respecting consumer law, environmental law, tax law, customs law, respect for personal data”, registered November 19 for Release I’m Cédric Dubucq, lawyer for the company suing Shein. The first pretrial hearing will take place on January 12, 2026 before the commercial court of Aix-en-Provence.
