As soon as he entered his shop in Aulnay-sous-Bois, Tema was recognized by everyone. Many customers came to greet him, shake his hand or share the memories they had with him. In the space of two years, the French-Algerian pastry chef has become a star of social networks, especially thanks to the trompe-l’oeil stamped “Tema’s Cake”, the name of his brand and chain of stores.
Almost a million customers on its various social network accounts, queues of customers ready to queue for hours every time a new store opens, numerous media requests, the fifth store was inaugurated this Sunday in the Val d’Europe (Seine-et-Marne) shopping center…: “Tema’s Cake” has become a phenomenon.
