Despite the cold rain falling in Clermont-Ferrand (Puy-de-Dôme), the customers of Auchan boulevard Cote-Blatin parade in an endless ballet under the supermarket terraces. In this dense downtown district, a sign is a landmark. Some Christmas decorations try to brighten up the somewhat rundown street. But the atmosphere was clearly not festive. The new employees learn that their store will soon be changing names… again.
