Primark, the Irish low-cost clothing chain, consolidates its position in Italy with the opening of its twentieth store in Biella, in the «Gli Orsi» shopping center and announces an agreement with Segro, a company specializing in industrial real estate development, for the creation of its own logistics platform, the first on the Peninsula. The Biella store is in a shopping center managed by Sonae Sierra Italia, spread over an area of 2,300 square meters, requiring an investment of 6.5 million and creating around ninety new jobs. Customers will be able to shop a wide range of products, from everyday necessities to the latest fashion trends, including the popular Edit collection and collaborations with Rita Ora and Paula Echevarría.
“The opening of the new Primark store in the Gli Orsi shopping center is an important signal for our city. The investment made and the 90 new jobs created confirm the dynamic development trend of the Biella region and its good ability to attract international companies – said Marzio Olivero, mayor of Biella -. We are proud that Biella was selected for this commercial operation which will contribute to strengthening the local economy and expanding the offer for citizens and visitors.”
The store is part of Primark’s development plans which have allocated 40 million euros to open five more stores in Italy during this year. «We are very happy to inaugurate this store and announce plans to open our first logistics center – underlines Luca Ciuffreda, director of Primark Italy -. The passion, dedication and teamwork of our organization made this possible, and I am incredibly proud of what we have accomplished together. We are pleased to present our unique offer of accessible fashion and high-quality products to the Biella community, as part of our ambitious expansion and investment strategy in the Italian market.” The market to be served by the new logistics center which will have a total surface area of 81 thousand square meters and will be built in Alessandria, a city chosen for its proximity to the port of Genoa, will create 200 jobs. The building will be built according to a built to suit approach, reflecting the specific needs of the customer. The property will be built with special attention to sustainability, aiming to obtain Breeam’s new construction certification “Excellent” and BiodiverCity, a new certification pathway aimed at evaluating and promoting the value of biodiversity in the real estate sector. The facility will also be equipped with a number of features aimed at improving employee well-being.
