Models have been part of the management landscape for decades. Born in large schools and popularized by consulting firms, these grids – SWOT, BCG, etc. – used to formulate decisions or analyze the market. This technology is no longer the prerogative of consultants: SME managers and entrepreneurs now use it every day.
For Nour Mejri, entrepreneur and strategist, these tools remain highly effective, whether for organizing ideas, preparing decisions, or identifying obstacles. This encourages leaders to apply it first to themselves… without ever applying it rigidly. What tools do SME managers actually use? And in what context?
