The “Sommerhaus der Stars” reunion episode achieved the worst number in the show’s history with 770,000 viewers. While garbage attacks are abundant in the stream, RTL is penalized linearly.
The season finale was also not a success: although 1.03 million watched, only 240,000 of these came from advertising-relevant target groups, meaning a market share of just 6.4 percent – also a low figure.
Competition and special interest channels depend on “Sommerhaus”.
Competition consistently exploits weak phases. With the Christmas film “A Queen for Christmas”, RTL Super became the private channel with the highest reach at 20:15. and reached 1.18 million viewers and 6.2% of the target group. The next film “The Christmas Miracle of Baltimore” also achieved 6.2%.
ProSieben is on the rise
ProSieben comes out on top among young viewers: “Expert for Everything” with Klaas Heufer-Umlauf has 330,000 viewers in the target group and a market share of 9.3%. The format was supported by strong “TV Total,” while “Do you recognize the song? Live” reached 170,000 viewers and a 7% market share from 10:30 p.m. With a daily market share of 7.9% among 14- to 49-year-olds, ProSieben was the clear winner of the night, ahead of Vox, which only achieved 6.5% with “Mälzers Meisterklasse,” and behind Sat.1, which achieved 7.5%.
