He died in the evening Alberto Bertonpresident and CEO Sant’Anna Water. Bertone, 59, had been battling a serious illness for months. The company, the Bertone family, all its employees and collaborators made the announcement “with great sadness”.
Founder of the company in 1996Bertone, “entrepreneur visionary and bravehas been able to combine an entrepreneurial vision, a capacity for innovation and a deep concern for society, so that over time it has become a reference point not only for this sector, but for the entire economic and social order in the country” underscored the company.
Italian Economy
Fonti Vinadio, Sant’Anna miracle so that Bertone can sell water to China
Salvatore Tropea
Bertonborn in Moncalieri in 1966, founded the company Sant’Anna Fonti in Vinadio, in the Cuneo areaalong with Giuseppe’s father thanks to the latter’s intuition: a builder who came from a family of builders, he had seen that crisis that would destroy the construction sector, starting the process of “family diversification” that in just ten years made the Piedmont brand National leader in the field of mineral waters ahead of prestigious names also controlled by powerful international groups such as Nestlé, and to invest, the first in Italy, also inelectronic commerce etc robots to manage warehouses.
Water and drinks can be purchased online: Sant’Anna is the first in Italy to focus on e-commerce
The key to success lies precisely in the source identified by Bertone senior in 1995: the Gloomy spring in Vinadio, in the Maritime Alps, a height 1950 metersfrom which the water flows is so light and pure that it does not require any processing. Even though the mineral water sector is dominated by multinational companies, with narrow margins and stiff competition, the family decided to invest. Alberto, who was thirty years old at the time and had no experience in the beverage sector, was asked by his father to take care of it. A year later, the company was born where Alberto became president and CEO.
(((gele.Finegil.StandardArticle2014v1) Source Vinadio, save costs
with robot in stock))
In ten years Alberto skip all stops. There Chinaten years ago, it became one of the most important tiles a international mosaic built by the Vinadio company and spread from several countries in the former Soviet Union to Saudi Arabia, from France to Belgium, Russia, South Africa and Hong Kong. In a country like that Italywhere they congregate three hundred marks mineral waters, many of which are controlled by international groups, Sant’Anna managed to gain leadership thanks to some of his intuitions such as 1.5 liter bottle.
Sant’Anna stops production of sparkling water: “Carbon dioxide cannot be found”
In recent years, in addition to consolidating its position in Italy and globally, the Sant’Anna group led by Bertone has also had to face demanding challenge like lack of carbon dioxide in international markets, required to produce sparkling water, and the resulting climate change drought and the need to seek new sources.
Drought alarm, Sant’Anna: “Springs are now dry, new reservoirs or close”
But Bertone’s legacy, a company source now explains, “is more than just economic results: his humanity, respect for his collaborators, sensitivity to the region and constant desire for improvement have made him a good example.” authentic and generous leadership. A great man driven by altruism and an unforgettable sense of duty, deeply attached to his family.”
Businessman
Bertone: “Yes to the minimum wage, it represents additional protection”
Diego Longhin
In an interview with Repubblica two years ago, Bertone supported this minimum wagea topic that is still very relevant today, and he added that it should happen Good: “9 euros an hour is too little,” he said, adding that “they have to do it improve control about illegal work, exploitation and misapplication of contracts”. By 2022, to address expensive bills and inflationBertone has given one additional month’s salary to the company’s 200 employees.
Drama of the Bertone brothers, owners of Acqua Sant’Anna: they lost their wives just one year apart
by CARLOTTA ROCCI
And to be precise, Alberto Bertone’s family also had to face it very tough test: In April 2016, under sudden and tragic circumstances, it happened his wife died, Roberta Ruffinowho is 40 years old and has a baby several months old. Two years later same fatebecause of an illness, has fallen into Cristina Menegozzo’s sister-in-law53 years old, architect and designer, wife of his brother Fabrizio and also closely linked to the success of the brand: in fact it is she who take the first bottle from where Sant’Anna’s global adventure begins.
