Its flavor is acidic and is obtained from milk, but its creamy consistency is more reminiscent of yogurt. One point of differentiation of kefir is that it contains a reduced amount of lactose, making it a suitable option. Already in 2017 the United States biomedical research agency (National Institutes of Health, NIH) recognized its popularity and studied its benefits, but human food consumption dates back much further. Remnants of kefir DNA were found in the Bronze Age (about 3,500 years ago), according to a publication in the journal cell.
There are those who drink it from its container, cold or at room temperature. Others pour it into a bowl with fresh fruit, grains, nuts or seeds and enjoy it by the spoonful. It can also be incorporated into a savory dish, used in sauces or dressings. Nestlé Kefir opted for this food because of its versatility and because it is a fermented milk drink with great microbial diversity.
This product was incorporated into diets, so the company decided the next step was to modernize it. Nestlé Kéfir has updated itself to adapt to a changing consumer: it has opted for a more modern, authentic and attractive aesthetic. And reception among consumers has been positive, according to studies run by the company. Buyers recognized the brand’s values of naturalness, well-being and quality. At the same time, he arrived on television for the first time: with his campaign Your daily dose of love More than 176 million expected impacts are estimated.
A trendy food with nutritional value
Various studies indicate that there has been growing global commercial interest in kefir. One reason is that it is a food with probiotics and a large diversity of live bacteria and yeast that has become a healthy option. In fact, kefir could have beneficial effects on the intestinal microbiota and metabolic health, as researchers from several universities concluded in a study published in 2024 in the journal Food.
Nestlé Kefir presents itself as a source of calcium, vitamin D and protein
Experts highlight it as a functional food which, in addition to its nutritional value, brings further benefits. The current food market is in tune. Greater demand for healthier and more sustainable foods has been generated. For the same reason, specialists in nutrition and science also show great interest in broadening the lines of research to explore the therapeutic properties of kefir.
A product that takes care of your health
Nestlé kefir is prepared with an authentic recipe, incorporating kefir granules and a carefully selected combination of 16 types of dairy cultures and yeasts. The company considers it one of the most complete fermented dairy products, thanks to the aforementioned microbial diversity and its mixed fermentation, which generates a natural effervescence and a slightly acidic flavor. Its fermentation process reduces lactose, making it more tolerable.
There has been an increased demand for healthier and more sustainable foods, and nutrition and science specialists are showing great interest in exploring the therapeutic properties of kefir.
Furthermore, its formula gives a soft and pleasant flavour. Nestlé Kefir presents itself as a source of calcium, vitamin D and protein, as well as being without added sugar and with 0% fat in some of its many varieties. The aim was twofold: to offer an option that was both balanced and nutritious.
