E-commerce is once again celebrating a date as special as it is massive in sales, marked on the calendar: we are talking about that Black Friday 2025. On this occasion, and as usual in the e-commerce giant, Amazon returns stronger than ever, offering its users the so-called Black Friday weekbefore the long-awaited Black Friday: runs from November 20th to December 1st, and you can choose from more than a million offers with the intention that anyone will start purchasing the most desired gifts for Secret Santa and Christmas or get one of the favorite products in their wish list.
Save up to 30% on everyday essentials
This event ahead of Black Friday, which also includes Amazon’s main shopping categories such as technology, fashion, toys or beauty, among others, highlights the best-selling products for the home with which to extend the family budget beyond what was expected. Without giving up, obviously, the best associated brands such as Dodot, Neutrogena, Holistic Science or Create. And always with one of the most extensive return policies in e-commerce: The deadline has been extended until February 6th for most products, as they point out in a press release.
Another advantage of anticipating Christmas shopping, according to a study conducted by a specialized company commissioned by the same online platform, is that users receive their orders reliably and this allows them to be more organised, as well as less stress afterwards. All this with fast deliveries whenever and wherever they want. Furthermore, the study cited above reveals that up to a 65% of shoppers completely purchase clothing, footwear or accessories AND more than half are interested in personal electronic devices when the Black Friday date approaches, to name two examples.
Finding the perfect gift is now easier than ever
Finding the perfect gift among many good sales is not an easy task. For this reason, Amazon makes innovative tools such as Rufus available to its users, the virtual shopping assistant based on artificial intelligence. Thanks to it you will be able to receive personalized advice and offer suggestions at any time. Amazon Lens, on the other hand, allows any customer to search for products using just a photo or screenshot. This improves the identification of similar elements.
This will improve the shopping experience at crucial times such as the Christmas period. In addition to finding inspiration in multiple sections of the large platform online like your Christmas Shop, your Gift Shop or the most followed lists, such as the Most Flyn Toys of the Year. Still, discover other offers with Alexa, configure notifications, pay via Bizum and other advanced features make the purchasing process as rewarding as possible.
The first offers already active before Black Friday
Despite everything, now you can have fun early offers with big discounts on Amazon, in particular, from today, November 13th, until November 20th. Seasonal fashion essentials, discounts on personal care and beauty products or the best prices in one selection of Amazon devices including Echo or Turn on. Below, we highlight a dozen discounts not to be missed:
Lot of six Sanex Sensitive deodorants
It is the best-known antiperspirant of this brand and offers superior protection (up to 72 hours continuously). Its formula is also hypoallergenic and dermatologically tested.
39% discount, save 4.37 euros.
Pack of 24 Duracell Plus AA batteries
This “pack” of domestic batteries is ideal for inserting into everyday devices because they offer up to 150% more performance thanks to Power Boost technology.
24% discount, save 5.70 euros.
‘Pack’ of two Listerine mouthwashes
The perfect complement to brushing is to use a mouthwash like the one in the image every day. This product set contains fluoride, offers fresh breath and up to twelve hours of protection against germs.
Now with a 25% discount.
Set of five Jack & Jones boxer shorts
They are comfortable, beautiful, fit very well and fit like a glove, according to many opinions reported by numerous users. They are made of a cotton and elastane blend and are sold in sizes up to 3XL.
41% discount, save 11.20 euros. Corresponds to the historical minimum price.
160 Finishing tablets for dishwashers
Improve your washing experience with these two packs of rinse aid tablets to leave dishes clean and without water marks. Each of the capsules contains a high decalcifying power and a gel to eliminate the most adhered fat.
30% discount, save 9.84 euros. Historic low price.
Lot of five unisex running socks
These non-slip socks have a very comfortable breathable mesh design that keeps your feet away from moisture for longer. Furthermore, they are designed to cover long distances. They are sold in multiple sizes.
28% discount, save 10.45 euros. Historic low price.
AI language translator headphones
These wireless headphones are sold in three colors and can translate more than 150 languages in real time. They have six translation modes and an autonomy of up to 40 hours. USB-C charging cable included.
75% discount, save 120 euros.
Electric toothbrush with timer
This oral device from the Oral-B brand has three levels of brushing intensity, a travel case and an automatic gum pressure sensor. It already has more than 6,000 reviews on Amazon.
29% discount, save 18.04 euros. Corresponds to the historical minimum price.
3 in 1 cordless vacuum cleaner
Its head incorporates LED lighting, a suction power of up to 45 minutes and a very light weight (only 1.4 kg). It also includes a wall charging base.
15% discount, save 20.01 euros. Historical minimum price applying the coupon RH6836 20E DTO.
Outdoor charcoal grill with cover and wheels
This portable barbecue is one of the most complete with a large surface capable of accommodating all types of meat, sausages, fish or vegetables at the same time. Its temperature is very well controlled and is ideal for roasting.
25% discount, save 45 euros. Historic low price.
(Remember, if you’re an Amazon Prime member, all purchases come with free shipping. Amazon offers a free, no-obligation 30-day trial.)
*All purchase prices included in this article are as of November 13, 2025.
You can follow EL PAÍS ESCAPARATE in instagramor sign up to ours here News.
