When it comes to building cars that define speed, luxury, and sheer prestige,Ferrari (RACE) hardly needs an introduction. The Italian icon has become a symbol of automotive brilliance, with a legacy on the racetrack and a reputation for crafting some of the world’s most coveted machines. Now, Ferrari is shifting gears into a new chapter, recently pulling back the curtain on the technology powering its first-ever electric vehicle (EV) model: Elettrica.
The sneak peek — shared on Oct. 9 at Ferrari’s investor day in Maranello — wasn’t a full car reveal, but it gave the world its first look at what will eventually hit the roads in late 2026. But what should have been a proud milestone quickly turned into a bumpy ride for the company. Investors chose to punish RACE stock instead, rattled by Ferrari’s long-term financial targets, which came in below Wall Street’s hopes.
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Shares tumbled in Milan by the steepest drop ever recorded, while Ferrari’s U.S.-listed shares also nosedived almost 15% on Oct. 9, marking RACE stock’s worst trading day since its initial public offering (IPO) back in 2015.
So, given all these latest twists, what’s the best move for investors eyeing Ferrari stock now? Let’s take a closer look.
Currently valued at a market capitalization of roughly $96.7 billion, Ferrariisn’t just about fast cars. It’s a brand built on exclusivity, innovation, and a deep motorsport legacy. With roots in Maranello, Italy, the company has become inseparable from Formula 1, where its Scuderia Ferrari team has claimed a record 16 Constructors’ and 15 Drivers’ Championships since the sport began in 1950.
Beyond the track, Ferrari’s influence stretches into lifestyle and design, offering everything from luxury goods to unique experiences, all carrying the same passion and prestige that define its iconic sports cars. The company’s success story also hinges on strategy. By capping annual production, Ferrari creates an air of exclusivity, driving demand and safeguarding its elite brand status.
But even with its legendary reputation, RACE stock has hit some bumps this year, pressured by a slowdown in the broader luxury market, tariff concerns, and sluggish sales in China. The company also scaled back its EV ambitions. While the automaker revealed its first electric model, the Elettrica, all-electric cars are now expected to make up only 20% of the lineup by 2030. That’s a significant drop from its 2022 target of 40% — another reason why investors were disappointed.
