Deputy prosecutor Eugenio Fusco and prosecutor Cristian Barilli asked for a sentence of one year and 8 months Chiara Ferragni accused, along with two others, in a trial in Milan with a shortened trial of aggravated fraud in high-profile cases regarding alleged misleading advertisements for Pandoro Pink Christmas and Easter eggs. According to prosecutors, in the investigation of the Gdf Economic and Financial Police Unit, between 2021 and 2022, he defrauded followers and consumers with alleged unfair profits – in connection with the sale of the two products, the price of which did not include the advertised charity – of around 2.2 million euros. The influencer has always denied the allegations and his defense will intervene at the next trial.
Operation Balocco
According to the prosecutor’s office, the influencer deceived consumers and obtained, through two commercial campaigns, unfair profits of around 2.2 million euros, as well as unquantifiable profits “from profit on image”.
In particular, the ‘Balocco’ operation allegedly misled “an unspecified number of buyers” who believed that with their purchase of Pink (at a price of 9.37 euros, instead of 3.68 euros for the traditional product) they would finance a fundraiser for the Regina Margherita hospital in Turin. However, the agreement turned out to be different, according to the prosecutor’s office: Ferragni’s company collected more than one million euros to advertise via Instagram a charity initiative of which Balocco’s company had allocated 50 thousand euros to the hospital, regardless of sales. The alleged “communication error” also occurred in the second disputed case.
REPLICA
«Everything we do we do in good faith, we do nothing for profit». This is the meaning of the spontaneous statements made in the courtroom by Chiara Ferragni at the trial in Milan, with a shortened trial, on charges of aggravated fraud (from the use of IT) in connection with the commercial operations of ‘Pandoro Balocco Pink Christmas’ (Christmas 2022) and ‘Chiara Ferragni’s Easter Eggs – let’s support the Elf Children’ (Easter 2021 and 2022)’.
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