In the analysis of social processes that condition or prepare the way for new consumption models, we observe “great attention to global phenomena, such as the environment, security, war, inflation and energy”. As Censis Secretary General, Giorgio De Rita, at the Modern Distribution Forum 2025 in Milan.
“The context of uncertainty on a global scale as well as on a national level pushes Italian society towards a path that leads them to face, if not exclusively, what we call ‘small wants’, that is, micro-happiness, small satisfactions. Even the consumption model becomes a way to fulfill this search for small happiness”, he concludes.
