For several months, in Mayenne and the southern Ille-et-Vilaine, time in waiting rooms and on public transport has been noticeably shorter. Patients and travelers are engrossed in reading “L’Imprime”. They fill the grid with jumbled, scrambled words or even arrows, trying to solve logic problems, solve Sudoku, or decipher the puzzles offered by this free monthly game of about thirty pages, small format. Currently there are more than 25,000 people devouring it. And this is just the beginning.
“Our first edition launches in 2024 in the Fougères valley, in Ille-et-Vilaine, and around Ernée, in Mayenne, where we are based,” explains 30-year-old Quentin Vittoz, its creator, an autodidact with thoughtful dynamism. In October 2025, we invested in the Laval region and, in 2026, we will focus on the Mayenne sector and the Orne border. » Three editions based on in-depth knowledge of the field of activity and analysis of relevant traffic flows.
If Quentin Vittoz currently distributes nearly 15,000 copies of “L’Imprimé” for free through local shops, health professionals and local authorities, he sells advertising space to about fifty advertisers per issue. For financial reasons, they may sponsor up to three games, the themes of which are then inspired by their area of expertise. As a bonus: access to classified ads, calendar page and section Professional advice of the month, one year reference on the site toutsurmaville.fr.
20 minutes to complete the crossword… and see the ad
The secret to the success of “Print” lies in its principles. “Research shows that we see more than 3,000 ads every day,” says Quentin Vittoz. Average exposure time: 1 second. Mold offers ten hours of gameplay. It takes 20 minutes to complete the crossword grid. When sponsored, it gives advertisers 1,200 times greater exposure than traditional devices. VSE/SMEs, large retailers or event specialists can’t go wrong. They constitute the majority of advertisers’ customers.
This project was born from his various professional experiences (sales, marketing, communications), he left school without a diploma, “discouraged” by the indiscipline of the environment. A sense of freedom finally convinced this Isère resident to set up his business, here in Mayenne, supported by the BGE aid network (€5,000) and the Cigales investment club (€2,500). Currently, he employs five people. The supplier is local. The turnover is strictly confidential. He has not paid his own salary.
“My goal is not extreme profitability,” he assures. Goal: find a partner and, little by little, hand over control to him. “I dream of retiring at 40 to a quiet corner to raise my children and look after my chickens,” she admits. And for fun too. It has a game library consisting of 300 board games. His favorite: the Miro Company production that began in 1958, in which each participant chooses a career and develops it as the game progresses. His name? “Success”.
