Too bad they won’t be available in France for Christmas! The new connected glasses presented by Laurent Solly, Meta vice president, Europe, at an industry and artificial intelligence (AI) roundtable as part of AIM, will not go on sale until early 2026.
However, they are symbolic, according to Laurent Solly. First, they describe the collaboration between the American giant Meta, which has set up a research center in France and is today an integral part of the European ecosystem, and the Franco-Italian company EssilorLuxottica, which produces it. Then, these connected glasses will be used by individuals, especially by employees, especially in industry, thanks to their ability to photograph and analyze images and data. However, industries that are already using AI – wisely.
Strategic and sovereignty issues
“ Our first challenge, underlines Fabrice Valentin, AI and Advanced Analytics Manager at Airbus, it’s security and reliability. However, certain AI-based tools, which rely on probability, question us… » Additionally, the European aircraft manufacturer is committed to protecting its core business and know-how. “ Technological sovereignty is an issue for us », Shows this professional. This strategic aspect did not prevent the selection of a number of use cases, from satellite image processing to customer relations thanks to generative AI, which allows Airbus engineers to communicate better.
At TotalEnergies, in addition to American tools such as Copilot, from Microsoft, or French, such as the Mistral AI assistant, adopted by the group to help the team every day, “ we use AI to increase energy production, reduce greenhouse gas emissions, improve the safety of our operations, and choose, for example, where to install solar panels », List Michel Lutz, Head of Digital Factory Data & AI for TotalEnergies. In short, AI, which allows the group to analyze thousands of seismic or satellite data and information from sensors at its production sites, has become a strategic issue, aimed at making the group’s activities safer and more sustainable.
However, as stated by François Soubien, Global CEO of international consultancy and technology expertise group Talan, 89% of organizations in finance have adopted AI compared to only 67% in industry, this is due to heavy traditions and manufacturers, which by nature have a long-term vision, sometimes have difficulty adapting to the speed of AI change. Furthermore, he emphasized, “ they always wonder how a proof of concept, no matter how interesting, can be scaled to work in their company “. Without forgetting the quality of the data they must be able to collect if the analysis is to be useful.
Professional transformation
AI is already changing other industries, namely marketing and advertising, says Meta’s Laurent Solly. This intelligent tool allows group entities, Facebook and Instagram, to generate media plans for clients, with highly specific targeting that ensures “ increase campaign success rate by 25 to 30%AI-based tools that can produce increasingly sophisticated content, in addition to reducing costs, are changing creative professions, giving pride to other talents, namelyencouragementin other words, commands given to the system to obtain the best results.
If we are not to give in to the AI trend by adopting any tool, then for any use case, manufacturers, like other business leaders, are sensitive to the additional competitive edge this technology can bring. No wonder Bernard Kleynhoff, president of the Commission for Economic and Digital Development, Industry, Export, Attraction, Cybersecurity of the Southern Region and President of RisingSUD, wants “connecting large groups and local SMEs» so that the first group helps the second group to acculturate.
