You won’t get any other vodka than Absolut. It is this command that world art has been given since 1985, with the start of a collaboration between a Swedish vodka brand and Andy Warhol, the father of Pop Art. The bottle reproduced by the New York teacher entered history and since then Absolut has maintained a strong relationship with art – painting, but also graffiti, photography and design – its hallmarks.
Among the many artists who collaborated with Absolut was also Keith Haring, “the man of the little man”, whose style marked an era. In 1986 it was he who took over Warhol’s baton and reproduced the Absolut bottles in four posters that entered Pop’s imagination. Today, four decades later, Absolut dedicates this year’s Artist Edition to him, on sale starting in October. The collector’s edition has packaging that reproduces the lines and colors used in his work by the Pennsylvania artist who died prematurely in 1990 and is a tribute to his creativity and the strong ties that Absolut sought to forge both with art and with the LGBT world.
For the launch of the Artist’s Edition, Absolut “revisited” London’s Charing Cross tube station, renaming it “Haring Cross” and plastering it with the iconic figure of Keith Haring. In addition, the Scandinavian brand’s team of mixologists has developed a special cocktail: it is called bsolut Haring Fizz and is designed as a liquid bridge between East and West. Apple, orange, toasted sesame and a little ginger are shaken together to produce a drink with the same golden amber hue as Haring’s original.
OK, but what about the product in the bottle? It’s the same thing, regular classic wheat vodka
has become a trusted friend of bartenders around the world. However, this time we will not talk about liquid objects, but rather solid objects, such as the cultural heritage of a brand which is a symbol of solid objects.
Haring’s Absolut Edition, 40%, 13.90 euros
