Merchant Storefront Child Theme

Premium Storefront Child theme to Uplift your Store to next level!

Live Demo Download

Merchant is a child theme for Storefront, the official WooCommerce theme. It delivers a minimal but exciting design that is perfect for smaller stores and boutiques. It gives shop a elegant look.



Latest Release



WordPress, WooCommerce, Storefront Theme

give your shop a stylish look while enjoying the stability of Storefront core.

Customize with clicks not code

Custom Homepage Layout

Carefully created conversion focused homepage. Display Product slider, more than 3 categories on homepage, Latest, best selling and WooCommerce product reviews.

Beautful WooCommerce Shop Layouts

Various WooCommerce related sections (featured Product Slider, Category Layout) for homepage. Remove sidebar from either checkout, shop, cart or product page.

WooCommerce Products layout

Stylish single product pages, appropriate if you are planning to launch a jewelry shop, fashion store, beauty, cosmetic, clothing, physical products, digital products or virtual products and sell online.

Articles Layout

Give your blog a unique design that suits your content. Change post layout to blog archives, single blog posts directly from the customizer.
And Much More

Theme features

Regular Updates

Our themes are always updated & tested in accordance with the Storefront & WooCommerce versions. So you never have to worry about compatibility.

Premium Support

If you feel stuck or need any help you can always ask our support agents. They will help you resolve your theme related issues.

Detailed Documentation

Every options of Merchant Storefront theme has a detailed documentation and if you face any issues our premium support is available.

Homepage Control

Re-order the homepage section using WooThemes Homepage Control plugin.

SEO Optimized

Optimized specifically so you can get more website traffic from Search Engines. Adds JSON-LD Schema structured data snippet to help search engine know what your page is about.

Fast Loading

Developed only with features that are needed, no extra fluff that slow down your website. Developed following best practices and cutting edge technology.

Empowering online
businesses globally


Theme Rating




Simple pricing.
No surprises.

Merchant Storefront Child Theme
Merchant Storefront Child Theme Premium
  • Automatic Updates
  • Regular Feature Enhancements
  • Detailed Documentation
  • Email Support
  • Pre-made Layouts
Buy Pro

Secure payments by Fastspring

30 Days Money Back Guarantee

We firmly believe in and stand behind our product 100%. However, we understand that it cannot work perfectly for everyone all of the time. If you are not 100% satisfied with your purchase, you can return your order for a full refund. But we really appreciate you giving us a thorough reason – this gives us a better idea of what to improve.

Feature Comparison

HideStorefrontStorefront: Merchant Child Theme

One Time Payment

Custom Frontpage Sections07
650 Google Fonts×
WooCommerce Product ReviewNoYes
WooCommerce Sidebar Management×
Shop Page Layout13
Product Page Layout13
Blog Layout13
Article Layout13
Typography ControlNoYes
Unlimited Color Possibilities×
Pro Customization Options×
Free Updates