“If you’re a writer or journalist and you left X a couple of years ago, coming back now could be the biggest deal of your career,” Nikita Bier, product manager at The comment refers to a new measure that connections. Bier intends that they can be read and responded to with a Pleases or retweet without leaving the application. Tests are already underway on the iOS versions of the application, including in Spain.
If you’re a writer or journalist who left X in the last two years, returning could be the greatest refereeing opportunity of your career. https://t.co/T0RQZWxNNG
— Nikita Bier (@nikitabier) October 19, 2025
Since Musk’s arrival, messages with links seemed to be punished in the application: first it hid the text from the headlines (which it later abandoned) and then their promotion by the algorithm seemed to be masked. Users who wanted to share links used the strategy of inserting a photo first and leaving the link for a later message. Bier says it’s not because Musk wanted to punish them, but because “the browser covers the post and people forget to click on it.” Pleases or reply. AS timeline”.
The media and journalists would clearly be the big beneficiaries of this change in strategy, if it were fully implemented. Between 2023 and today, the decline in traffic from networks, including X, to media has decreased by 30%. The debate between journalists and the media on the opportunity to continue on X, however, went beyond connections: the spread of hoaxes and slogans made it impracticable for many.
Even a little transparency
In addition to the hypothetical improvement with connectionsBier promises some more information on who is behind each account. On the profile page, X will indicate which country the account is located in, along with other details such as previous names or where the account was created. The aim is to provide more transparency and find out whether those who persistently tweet about a match, immigration or a football team are there or 5 thousand kilometers away. It is also another way to detect bots.
This news is delicate because there will be those who will see it as a loss of privacy: the company will reveal sensitive information about each user, for example who created their account or writes from an authoritarian country. X states that each user will be able to avoid this disclosure in their settings.
Elon Musk announced the hiring of Nikita Bier on June 30. Bier had founded the Gas and TBH apps, which were acquired by Discord and Facebook, respectively. Gas was No. 1 for a time in 2022. It was used to conduct anonymous surveys for teenagers in which praise was promoted. Discord disabled it shortly after acquiring it.
In addition to these changes, X also announced a marketplace for nicknames (or names of each user in the app) for users who pay for a subscription to the app. There are many inactive ones that may interest some users. The page is currently in beta mode and allows you to sign up for the waiting list. After the momentary collapse of Signal this Monday due to problems with AWS, Amazon’s cloud server company, Musk took the opportunity to show off his new chat on X. All these steps can be directed to his super app promised that brings together social networks, messaging, payments and artificial intelligence.
