Him It’s time by Mariah Carey was a fun event at the time. After Halloween night, the diva began All I want for Christmas is you and just as the marmot Phill senses how much winter is missing, the diva announces the arrival of Christmas. “In November?” Some of us who call ourselves Grinches are alarmed. Well yes. And now that event is tradition and Christmas lasts another month. But we can’t blame her alone.
Antena 3 smelled the tinsel and last Saturday programmed three Christmas TV films. Goodbye, women stalked by strangers, babysitters with bad intentions and pregnant teenagers; The hit commercials have arrived that will accidentally change the noise of New York into a quaint town where they will discover the true meaning of life. How can we not think that time passes quickly if we have normalized ourselves by removing the sand from the beach bag while the municipalities install the Christmas decorations, if the remnants of the sun cream sit next to the coconut nougat in the supermarkets, if we can buy the Christmas lottery in August and the catalogs to choose which K-Pop warrior to ask the Kings arrives in the mailbox in October?
There is no longer autumn, there is perinativity. The precious season that served to recover from the excesses of summer and to gently ease into the cold is the main victim of this redistribution of the seasons. The time of year when we walk melancholy among the trees half naked listening Autumn leaves and we prepare ourselves because the busy times looming on the horizon are disappearing. Everything that invites us to contemplate and reflect is falling into disuse. There is anxiety because every day is full of activities, preferably those that can be monetised.
And if there is no holiday, let’s extend what there is. Most of the dates on which a local tradition is remembered have begun to become longer by days, all because of tourism, because what’s the point of knowing a city where nothing is celebrated? November was swallowed up Black Friday, which lasted a month in some stores. Autumn has become a succession of offers on home and electronics, in which we must be constantly vigilant so as not to miss a discount on a product we don’t need. It’s not that time passes faster, it’s that we are already incapable of living slowly.
