The nun climbed Montjuïc mountain. It was not a divine apparition, but an act of faith around Rosalía, who chose the Museu Nacional d’Art de Catalunya (MNAC) as the setting to present Luxtheir new album, in their homeland. At the entrance to the museum, hundreds of fans (detected through the artist’s website) and numerous well-known faces gathered starting at eight o’clock this Wednesday evening to access the private event. Mar S. summed up the expectations of many: “This album will be a reincarnation, a rebirth. I don’t think there is a style label.”
The private event allowed Rosalía to be seen in the grandiose Oval Room of the MNAC lying or sitting on stage on a pile of white sheets that rose behind her, becoming a large screen where the lyrics of the songs were projected.
Luxwhich will be published this Friday, marks a turning point in Rosalía’s career. After the worldwide success of Motomami (2022), the Catalan artist ventures into orchestral and mystical territory, with a sound that, according to critics, breaks the mold of conventional pop. “The artistic potential of that woman is enormous. I’m not surprised by the religious imagery, but I want to see if religion enters the lyrics or just acts as a common thread,” said Alba, who was waiting in line with her friend as they discussed the thousand and one interpretations of the only song they had heard so far: Berghaincomposed with the avant-garde and experimental Icelandic Björk. “I haven’t read much either; I don’t want spoilers,” he added.
and the spoilers I would hardly see articles or reviews in the press. All the songs were leaked this afternoon, but many of the fans present decided to wait.
— Wow, what a record, huh! — commented Belén Esteban to a group of followers from the taxi as she arrived at the museum.
—We haven’t heard it yet. – some fans responded.
—But it’s already out! – he replied amidst laughter.
Around 500 fans and different faces mingled at the event. vip acquaintances. Among the guests were artists such as Estopa, Amaral, Amaia or Guitrricadelafuente. In an evening that brought together numerous names from the Spanish cultural world, Rossy de Palma, Paco León, Berto Romero, Samantha Hudson, Noemí Galera, Ibai Llanos, Alexia Putellas and the Minister of Culture, Ernest Urtasun, also spoke.
For the gala Luxclothing was also part of the show: some guests wore long skirts, scarves and puffy sleeves, in a style inspired by an authentic nun.
The advertising campaign that is part of the launch event at MNAC has been as much talked about as the album itself. Already in October, Rosalía had been the protagonist of an event on Madrid’s Gran Vía which had sparked riots and complaints from the mayor José Luis Martínez-Almeida. The first song shown to the public with refrains, silences and almost liturgical atmospheres aroused an intense furor in the curiosity of the fans.
Described by critics as “an intense and fascinating leap into the void”, the album arouses great anticipation among fans. “We have been fans since the first album and it was a huge fortune to be here,” said an emotional Rafael de Jesus and Sofía, a couple passing through Spain who discovered the event through the lottery site.
