His presence did not go unnoticed. Discreet among more than a hundred guests, Dominique Schelcher, CEO of Système U, a few days ago deliberately made a trip to the “Bonne Nouvelle” factory, located in Aubervilliers (Seine-Saint-Denis). Quite a rare initiative for a brand manager with 1,200 stores. It is from the Ile-de-France factory that underwear made by Le Slip Français, which is a supplier to Système U stores, is produced in France.
The boss of the mass distribution brand came to attend the production launch of the “Fier-T” t-shirt by Slip Français, a top made in France, with materials from Germany. A project is revealed in the column Tribune. “ These t-shirts will be in our stores and in our region. We will source equipment for our employees and to sell to consumers», Confides Dominique Schelcher toTribune.
