Milan, November 21 (Adnkronos) – “We made Transition 5.0 available” to the business world, “even as we and they together had to fight a disinformation campaign that continued relentlessly for months to make the tool seem unsuitable for our business.” That was Adolfo Urso, Minister of Business and Made in Italy, via video link at the Modern Distribution Forum 2025 in Milan.
“They portrayed him as an ugly duckling that everyone should stay away from and that was of no use to anyone, only to suddenly discover today that the ugly duckling was misunderstood, he was this extraordinary, unmatched swan that everyone wanted, that everyone wanted to take advantage of,” he underlined.
“Transition 5.0, contrary to the estimates we gave, has already exceeded the order threshold of 4 billion euros. If we add this to Transition 4.0, we reach 6.3 billion, a figure that will continue to grow”, said Minister of Business and Made in Italy Adolfo Urso. “With amendments to the current budget law, we will make the new Transition 5.0 plan fully operational from January 1, 2026.”
“The data for October is quite comforting, especially for Italian families who are recovering their purchasing power,” explained Urso. “The government recognizes the role and value of your association (editor’s note: Federdistributibuzione). The Tricolore trolley initiative represents a way to create a system to combat high levels of inflation and produces real results. Today’s data say that inflation in Italy is stable, even declining, structurally lower than the European average”, he explained further.
“When we came to government, everyone was shocked, first of all the families who saw their purchasing power reduced significantly due to rising inflation, which at that time was well above the European average. With this initiative – which was successful thanks to you – inflation was further below the European average and fell further”, concluded the Minister of Finance.
