(Adnkronos) – Collaborating with realme
realme has revealed its strategic position for the photography sector of its new flagship, the GT 8 Pro, which is presented on the market with the nickname “Best Street Snap Shooter”. The device aims to transform smartphone photography from simple image capture into a tool for personal expression and creativity, thanks to three key elements: a partnership with RICOH GR, hardware innovation with a 200MP telephoto lens, and professional-level video capabilities.
The company justifies its close collaboration with RICOH GR, developed over four years, as a response to homologation in the sector: “At a time when many users are looking not only for technical specifications but also for tools that truly represent them, smartphone photography is increasingly under threat of being homologated.” The result is a system designed for those who want to “seize the moment with spontaneity, convey their vision of the world and do it with style, freedom and personality.”
The GT 8 Pro photography system is the result of a structured collaboration that brings the DNA of street photography directly into the smartphone. Attention is focused on every detail, “from lens technique, to shooting experience, to color rendering.”
At the heart of the system is a GR-certified 50MP main camera, the first to be designed to the RICOH GR optical standard. This 7P lens, combined with a 5-layer ultra-low anti-reflection coating, is designed to effectively reduce reflections and glare, always producing sharp and true-to-life images, even in complex lighting conditions.
The user experience is enhanced with the exclusive RICOH GR mode: with a simple swipe, the interface transforms into an immersive viewfinder that includes two iconic focal lengths (28 mm and 40 mm) and the classic shutter sound. Stylization is guaranteed by five color profiles inspired by GR films: Film Positive, Film Negative, High Contrast B&W, Standard and Monotone.
Hardware innovation is represented by the first-in-segment 200MP Ultra Clarity telephoto lens with a large 1/1.56″ sensor, which guarantees excellent light sensitivity, guaranteeing detailed images even in low-light conditions. The module supports 3x optical zoom, 6x lossless zoom and reaches 12x with exceptional quality, allowing you to capture distant scenes with an extraordinary level of detail. This telephoto lens also excels in portraits, taking advantage of the new Snapdragon platform and advanced algorithms to faithfully reproduce complex textures and light. Optical zoom 3x, defined as the “golden focal length”, is optimized to restore natural depth of field, enhancing subjects with highly expressive results.
Complementing the photography sector is a new 50MP ultra wide angle camera (116 degree field of view). On the video front, the GT 8 Pro raises the bar with the ability to record in 4K at 120 fps with Dolby Vision support (available on both the main and telephoto cameras), guaranteeing fluid content and an instantly cinematic aesthetic.
For the most demanding creators, recording in 4K 120 fps at 10 bit in Log and 8K at 30 fps is also available.
To underline its position that prioritizes lifestyle, realme launched the “Imperfect Photography” campaign. Through this initiative, realme wants to celebrate “the beauty of authenticity through spontaneous and unstructured shooting, where technology, style and personal narrative come together naturally.”
The project, which takes place on the streets of Milan, involves photographer Emanuele di Mare and influencers (including Patrizio Morellato and Gianmarco Petrelli) who capture everyday life moments exclusively using the GT 8 Pro camera. Each talent interprets the campaign through one of the RICOH GR-inspired filters, emphasizing that “the GT 8 Pro’s camera provides a means to capture true emotion, without post-production, retouching or artificial filters.”
Kevin Wu, CMO of realme Italia, sums up the vision: “With the ‘Imperfect Photography’ campaign we want to celebrate the beauty of authenticity and spontaneity. realme GT 8 Pro is designed to be a creative tool, capable of capturing the essence of real moments, without filters. It is the ideal companion for those who experience photography as an extension of their lifestyle.”
The results of the campaign will be officially presented at a launch event on December 2 in Milan.
